Barclays Private Bank

The Challenge

Barclays wanted to establish their credentials at the cutting edge of technology and finance with their target audience of ultra-high net worth individuals.

The Outcome

View through rates were above client benchmarks on all channels, and in focus group testing 50% of viewers found the content ‘very interesting’, 25% ‘interesting’, with 63% saying they would share the content with peers.

‘The response to the campaign has been very positive… and continues to be the primary driver of traffic to our website’, ‘everyone’s hard work has paid off’.

Our Approach

CiK produced a series of microdocs to humanise and illuminate Barclays’ ‘Beyond’ campaign, focusing on exciting innovations in sectors such as health, AI, biotech and autonomous vehicles. We travelled the globe with a tight crew, shooting cinematic expert interviews and b-roll, cutting it into versatile video content for use across web, social channels, events - and even repurposed as a podcast.

Barclays Beyond

The Challenge

The Outcome

The Hook

Our Approach