Our Process •
Our collaborative 5-step process ensures every video delivers on its strategic goals.
Step 1
We Listen.
During this part of the process we analyse the client's goals, challenges and ambitions. We research the target audience and their mindset and behaviours, as well as diving into the client's brand, tone of voice, and preferred media channels.
Step 5
We Launch & Learn.
Delivery isn't the finish line; it's the start of seeing your video connect. We optimise your files for maximum impact across channels and geographies, ensuring that your message reaches further and your budget works harder. We then switch to learning mode: gathering audience feedback, analysing performance data and identifying what truly resonated and drove results.
These insights feed back into our process, creating a cycle of continuous improvement to ensure our partnership delivers ongoing success.
Step 4
We Refine.
Our skills and toolsets in post-production bring advanced editing, colour grading, sound design and branding into play, helping your films pop and demand attention.
Step 3
We Create.
Here we use our storytelling and technical skills to produce stand-out work in whichever genre we've identified for the task: from documentary and talking heads to motion graphics and animation. We assemble the best teams and tools needed to produce your work quickly and efficiently in any geography, but always with quality front of mind.
Step 2
We Devise.
Here we develop a strategy for the video campaign, applying our learnings to a content plan that will be effective in changing the audience's attitudes and/or behaviours. Which rational or emotional triggers will be most effective and which creative format will activate them?
Step 1
We Listen.
During this part of the process we analyse the client's goals, challenges and ambitions. We research the target audience and their mindset and behaviours, as well as diving into the client's brand, tone of voice, and preferred media channels.