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innecto
Welcome to PayLab
HR professionals are often overworked and under-resourced. But Innecto have developed a suite of fantastic and innovative reward solutions that bring HR up-to-date. They asked CiK to create a series of short ads depicting the transformative improvements their platforms can have on a business; making life more rewarding for employees and HR teams alike.
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fairfx
Keep it simple, stupid
The team at FairFX needed help breaking down their new product launch into a digestible piece of consumer content. And for us, this felt like the perfect brief for an explainer film.
We knew the tone needed to be light, fresh and approachable, and the information delivered in bite size pieces. So we jumped straight in, exploring various narrative angles, and visual metaphors leading to an idea that evolved directly out of the rhetoric provided by the team at FairFX. Having recently updated their branding there were a plethora of visual cues for us to draw from and we loved the product so much we actually signed up ourselves!
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clearscore
5 films, 1 unified identity
ClearScore were deep into their product relaunch when they came to us looking for help creating 5 films specific to various parts of their app update. Sure, absolutely, no problem, we thought… The catch? They all need to be part of a strict visual family that works in a number of different formats!
After wrapping our heads around the logistical possibilities, we settled on kinetic text to accompany the new UI they deservedly wanted to ‘show off’. This felt like a strong basis for us to build from as we were confident the text elements would allow for the flexibility we needed in order to solve the aspect ratio conundrum, and have the films distributed through all the required channels.
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