Zurich Insurance

Employee Engagement

When Zurich’s Head of Employee & Executive Communications, Group Marketing and Communications wanted a new way of communicating CEO messages, they came to CiK…

The challenge

To develop a new way of communicating CEO Martin Senn’s messages via an event, with a live-streaming option and a film produced for those not able to watch on the day.

Moving the CEO away from using an autocue, to a more engaging experience.

Ensuring the event was relevant and engaging for employees across all global divisions.

The solution

Content is King created and developed ‘Zurich on Air’, a live question and answer format which saw Martin Senn and Senior Managers on stage for an hour.

Topic areas were broadly pre-determined, but no questions were scripted to ensure discussions stayed fluid and fresh.

An external moderator ensured that challenging questions were included.

Questions were encouraged from the audience, as well as questions submitted in advance (and live via Twitter).

Designed as a branded, repeatable solution, Zurich on Air is now in its third year, delivering excellent value for money. It has become the key annual employee communication from the CEO Martin Senn.

How can we help you?

Give us a call on +44 (0)207 630 9141 or email Stephen Liddle at sl@contentisking.co.uk