Employee Engagement

When Santander’s Chief of Staff, Corporate Affairs & Marketing wanted to create a succession film featuring the outgoing and incoming CEO, they came to CiK…

The challenge

Time and content sensitive, CiK needed to produce a film which enabled the outgoing CEO Ana Botín to thank employees for their contributions while also introducing the new CEO Nathan Bostock to Santander UK employees.

Demonstrating a clear path through a state of change for the company.

Showing the strategy remains the same despite the abrupt nature of succession.

The solution

Content is King created an interesting graphical approach, which kept the audience engaged, while allowing both Ana Botín and Nathan Bostock to follow a straightforward autocue.

Client feedback

“The video is looking great. Thank you to you and your team for working so efficiently on this.”

How can we help you?

Give us a call on +44 (0)207 630 9141 or email Stephen Liddle at