Old Mutual Wealth

B2B Marketing

When Skandia were devising their name change strategy and roll out marketing campaign and needed a suite of stakeholder films to tell their story, the Old Mutual Wealth Digital Marketing & Rename Team came to CiK…

The challenge

To create a consumer-facing video for the international market that explains the change in name from Skandia International to Old Mutual International.

The film is designed to provide detail on the rationale behind the decision made for the name change.

It will also provide historical context to the Old Mutual business and reassure customers as to the financial strength of the international OM Group.

The solution

Content is King developed a scripted and motion graphics approach, following the OMW green line as it travels through a white environment, passing imagery that brings to life the Old Mutual International heritage, values and brand.

Client feedback

“The film production felt like a very smooth process. We were really impressed with the video.”

How can we help you?

Give us a call on +44 (0)207 630 9141 or email Stephen Liddle at sl@contentisking.co.uk