Kia Motors


When KIA wanted to unveil the new 'KIA Soul' at the Frankfurt Motor Show, they came to CiK…

The challenge

Leverage the popularity of Kia's YouTube channel and the market's appetite for new products.

The solution

Create high-impact, engaging films at motor show launch events, making them available to view within 24 hours via the YouTube channel and Kia website. This created immediate buzz around product launches, and gave motor enthusiasts and potential buyers content to engage with and share.

Client feedback

“Creative, innovative and commercial, Content is King has delivered added brand engagement that leads to sales in a competitive market. The results speak for themselves, with our consumers finding the content a valuable part of their new car buying research.”

How can we help you?

Give us a call on +44 (0)207 630 9141 or email Stephen Liddle at