Barclays Global Investments and Solutions

Investor Relations

When Barclays Global Investments & Solutions wanted a series of films featuring their senior analysts discussing the anticipated trends and market outlook for the coming year, they came to CiK…

The challenge

To make a series of unscripted films with different contributors appear consistent and interesting.

To not take up too much time of the contributor and to make them feel comfortable in an unnatural situation.

To keep within the strict 2 minute requirement per film to ensure audience stayed engaged with the messages.

The solution

CiK filmed with each contributor in the Barclays reception, using different angles to provide a different look to each film, whilst keeping the overall series feel consistent.

CiK spent time with each contributor explaining the purpose of the film and discussing their topics in advance of filming to ensure each contributor felt comfortable with the set up and content.

How can we help you?

Give us a call on +44 (0)207 630 9141 or email Stephen Liddle at sl@contentisking.co.uk